first_imgTravelport, a leading travel commerce platform has announced a new full content agreement with Finnair, Finland’s largest airline and a member of the oneworld alliance. As part of the agreement, Finnair has also chosen to deploy Travelport’s Rich Content and Branding merchandising solution, making it the 200th airline to go live in the system.Under the full content agreement, Travelport-connected agencies in over 180 countries, servicing hundreds of millions of consumers around the world will have real-time access to its fares and inventory-through the Travel Commerce Platform enabling them to search, sell and book Finnair’s content.Travelport has also announced Finnair as the 200th airline to have adopted its industry-leading merchandising solution.Rogier Van Enk, Head of Commercial Strategy, Distribution and Data Science at Finnair, said, “Travelport’s innovative merchandising capabilities will provide the platform for our business to better explain our value proposition to travel agents and grow sales. We are looking forward to this new chapter in our long-standing collaboration with Travelport.’’Derek Sharp, Senior Vice President and Managing Director, Air Commerce at Travelport, commented, “This announcement marks a significant milestone for one of Travelport’s flagship products and we are delighted that Finnair, a highly respected customer of ours, continues to recognise the value of our Travel Commerce Platform. With Rich Content & Branding, our airline customers are able to sell their products their way, in the intermediary channel, adding real value to their businesses.”last_img read more