with the second era, the development of the toy industry has become very popular, is a very good business, to the toy store business is hot, put the toy products must be good, this helps to attract consumer attention, bring good business for your store. So, for inexperienced entrepreneurs, how to put toys to attract consumers? Small channel made a detailed analysis, to look at it.
customers to buy the four psychological process is divided into "notice" and "interest", "desire" and "action" in four aspects, therefore, to arouse the desire to buy customers, reach the final consumer behavior, the most important work in front of two: one is to display personality attention; two is the product demonstration of interest. It can be seen that the toy display is a key part of the toy sales, from the practice of summing up the experience, we found that following the following four aspects of the toy display principles to better attract consumers:
using space principles
in the mall counter is always land, no matter how big the toy store area, assigned to each counter is generally more than a dozen twenty square. The mall is used to display props in general is: high cabinet, double-sided, single-sided Nakajima cabinet, end game stand, Taiwan, Taiwan several billing.
tailored for their own products has become the best way to save and use counter space. The cabinet height in general mall Island 1.3 meters, the height of the closet are generally at about 2.2 meters. Mention props, by the way the props design points: first, to be safe; two is to be durable; the second is to design a simple, props too fancy easy to steal the glory of the product.
conform to the style principle
for the brand will certainly have their own positioning, style can best demonstrate the essence of the product. At present, more and more toy brand manufacturers will spend their own money to engage in the theme of the product demonstration and boutique display, in order to better reflect the characteristics of their products and selling points, causing consumer resonance.
price level or vertical principle
display this benefit, can facilitate the consumers to find products quickly according to the price, such as foreign guests mainly Shanghai Hongqiao friendship store, they sell toys, each layer will set up a licensing legislation: for example, from 199 yuan to 299 yuan.
follow the principles of customer habits
people look at things, many "first left, right after" habits, with the height of a person, to head up to see, can reach 90 cm to 150 cm height is the best gold products display position, and you push a product in the main, it is recommended