effective pay per click advertising is always a big worries plagued online advertising alliance, Baidu and Google had effective pay per click advertising problems encountered while advertisers rebound. For this reason, the industry has been exploring the mode of online advertising as a substitute for pay mode, so there will be the emergence of the effect of marketing.The so-called
effect is not in accordance with the marketing, advertisers advertising time to pay, but according to the actual effect of advertising brings, the number of users is the actual or potential customers to pay quantization. In this regard, recently burgeoning domestic online advertising company longtuo.com launched a "ringing" call advertising mode, can be said to provide a paradigm for the emergence of the marketing effect.
said "ringing" call advertising is an example of the effect of marketing, at least in my opinion there are some reasons: 1, ringing by longtuo.com prior to the launch of the "embedded advertising alliance dotting platform; 2, the matchmaker of offline and online marketing; 3, interpretation humanistic advertising alliance concept; 4, Web2.0 rely on advertising revenue to provide a workable solutions.
extension ringing alliance
call is ringing advertising by Beijing longtuo.com Advertising Co. Ltd. based on the cooperation with Chinese Netcom, Railcom and other telecom operators on the phone number of effective pay advertising costs. The new network advertising service. As an effective mode of network advertisement fee, ringing to provide sales clues to the Internet users, Internet users through the call to consult, to purchase a product or service, advertisers need to target.
interestingly, advertising by ringing call advertising, even if they are more users to browse, click, do not need to pay any cost of advertising, only received a valid telephone consultation when customers will have the advertising expenses, advertising has been effectively protected, to achieve zero risk for customers to pay for advertising. Customer’s advertisement in "ringing" website of each position according to the bidding method to select location, were released, each position of comprehensive coverage of "ringing" website, but you can choose to include NetEase, Tencent, TOM portal, more than 2 thousand ringing alliance network Associated Media, according to the bidding method of release select the location, form, comprehensive coverage of all areas of the internet.
can do pay, ringing actually can do precise marketing precise matching and content, its technical principle is to use intelligent search technology and AJAX technology, through the analysis of network tracking and semantics, according to Internet users, web browsing habits and the content in the Internet users to read or reach related advertising content information and web pages, and the advertisement information customers show around browsing content in Internet users automatically. Accurate positioning so that customer advertising information directly to the consumer needs of the target group, so that advertisers to achieve accurate advertising