2014 is destined to be online, the next big fusion of the line, just a month of time in March, the two major electricity supplier giant Jingdong, Alibaba have full layout O2O. First in March 17th, Jingdong O2O conference announced the start, more than 15 city 1 convenience stores to promote the O2O cooperation, implementation and other aspects of visualization of all sales channels in the process of transaction, settlement, logistics, customer service and support services, Jingdong electronic membership card and mobile phone payment function. Then in March 30th, the Alibaba announced a strategic investment to 5 billion 370 million Hong Kong dollars intime business, the two sides will integrate the advantages of resources, construct open online and offline in the future commercial infrastructure system, and open society, promote economic integration with the Internet business entities.
business platform of the two O2O strategy, what are the differences, just I (micro-blog @ Huang Gang – Logistics and supply chain) and the two exchanges are very close, the comparison of the two modes of O2O from the perspective of the industry.
a, operation difference
Jingdong O2O: the core of the drive in Jingdong online platform, the end is the extension of the convenience store + logistics, O2O Jingdong to promote a large area of the category, the channel sink.
Ali: O2O driver core businesses (brand stores in Yintai Tmall stores + online and offline), to achieve the end and logistics experience since the function category hardly change the channel in intime commercial centers such as core wire under.
two, supply chain collaboration difference
O2O Jingdong: Jingdong as the core, market driven planning, purchasing, inventory replenishment strategy, logistics strategy, the corresponding mechanism, at the end of the role is to assist the convenience store. Note: this part may be out of reach, Jingdong and convenience store cooperation is still basically to provide platform based services, sales of goods are convenience stores own.
)Ali: Tmall O2O
+ brand driven marketing plan promotion plan, procurement, inventory replenishment strategy, logistics strategy, the corresponding mechanism is completely determined by the brand, is the test of brands online supply chain capabilities, terminal stores function transition, there is a conflict party online and offline brand may.
three, member integration difference
Jingdong O2O: Jingdong’s goal is to achieve online Jingdong members and store members sharing, the formation of two-way integration.
Ali O2O: members of the brand online and offline members + intime mall member integration.
four, information system integration difference
O2O: the Jingdong and the Jingdong 1 convenience store cooperation, will face many of the system integration, but is one way for one to many, relatively difficult, especially the difference of IT system in Dalian lock convenient, but fortunately are one-way integration and docking.
Ali O2O: Tmall is just online trading flat