July 29th afternoon, Han clothing official micro-blog released information, the starry group has officially obtained the new three board listing letter, will become the first domestic Internet apparel stocks.
it is understood that the Han clothing was founded in 2006, and currently operates 35 brands hatch covers, women’s, men’s and children’s clothing, in the elderly and other outdoor category, involving Europe, East and other styles, is based on a "fast fashion e-commerce enterprise flexible supply chain model.
"daily economic news" reporter noted that there are many investors in the Korean clothing behind the star figure. As early as 2014, the entertainment star Huang Xiaoming, Li Bingbing and (three) was founded by the StarV is the first of the first investment enterprises in Korea, the clothes are one of the. Which Huang Xiaoming in 2014 to invest 5 million yuan in 2015 has become a $13 million 610 thousand, with the listing of Korean homes, this investment will increase the number of
– not a line shop
according to the disclosure, Han clothing from the earliest Taobao started once online gains a good result, once called the "Amoy brand". According billion state power network is disclosed, Korean clothing care category sales have three consecutive championships in 2012, 2013 and 2014 "double 11" activities.
from the business model point of view, Han clothing from the international well-known fast fashion giant ZARA hand-made, creating a single product throughout the operating system, product group as the core, the implementation of the "variety, small and fast" mode of product management, combining the business model and China’s Internet shopping online e-commerce operation platform, through the B2C and the "B2B-B2C" model to provide consumers with fashionable life solutions, in order to achieve profitability.
sales channels from the point of view, the Korean homes are not currently under a line shop, mainly electronic sales channels. The company’s sales model is divided into B2C mode and B2B-B2C mode, sales platform is divided into the official website, Tmall, Jingdong, vip.com and Dangdang, etc..
it is worth mentioning that, at the beginning of this year, in addition to the starry, and Yin man, Liebo and three squirrels from online development of the Amoy brand began to seek listing.
shoes in this regard, independent commentator Ma Gang told the "daily economic news" reporter, "for them, this is a good window, the first is the scale of the enterprise has done relatively large; second, before the closure of IPO channels is limited, listing more, and now open channel, Ali to help its businesses to do some listed helping."
from the point of view of the size of the development of enterprises, the Korean homes have been two years of performance is still in the rising period. As early as April of this year, the Korean homes have announced their clothes, the public transfer instructions, revealed nearly two years of business revenue and profit model. Which shows 2014 and 2015 respectively