WeChat sales channels are very chaotic." After containing large amounts of hormones in the circle of friends of the secret CCTV WeChat sales mask, said LVSHOU chief adviser Zhou Hongming told the "First Financial Daily" interview with reporters, the current state is taking steps in the stage of brand business, he told reporters that the company began trial operation of micro business at the end of last year.
reporter observed, LVSHOU water derivative is just a microcosm of the current, including Joincare Han, Han beam have entered this field, even the Shanghai Jahwa have shown interest in micro business, a large dial brand "regular army" is coming. Day of expert Feng Jianjun on the "First Financial Daily reporters, micro business as a new channel, traditional brands have seen the opportunities, but the sales pattern is still not finalized, is expected to be 3~5 years after the consolidation period.
Zhou Hongming said, so far green thin inside, micro business has established a department, and plans to set up an independent company operating micro. "We do micro business, on the one hand, because last year saw the hot mask." Zhou Hongming said, at the same time, through the micro business this way, I hope the product can be faster sinking to the three or four tier cities, and even the rural market. Relying on e-commerce platform, the main sales from a second tier city, the future with the rise of the individual part-time business, we hope that through some training methods, so that individuals can through micro business to complete the sale, in order to better products will sink."
green thin target is not small, Zhou Hongming expected, in 2015, green thin sales from micro providers can account for 15%~20%." He also hoped that the composition of sales revenue, the proportion of three or four lines or even the rural market can be increased to 40%. At present, this part of the market accounted for less.
do business not only micro green thin one. Daily economic news reporter noted that last year, there have been a number of traditional brands to test the water micro business, such as Han Liang, is expected in 2015 to reach 1 billion 500 million yuan micro business sales target. Listed companies also pay attention to this piece of business, has a wife oral Joincare recently quietly in the recruitment of the micro business operations director ", and a" Mrs. white beans solid beverage "micro business investment. The general manager of Shanghai Jahwa deputy general manager of the Herborist division Huang Zhen recent media interview also admitted that the micro business concern for a long time.
mobile Internet in this regard, in fact, with the current stagnation of e-commerce traffic growth also has a relationship. Zhou Hongming said: "from the beginning of November last year, in December, we found that the flow of e-commerce platform has been growing longer sustained rapid growth, from the current trend, we judge, from the electronic commerce platform proportion will not increase."
micro providers can not become a driving force to promote the growth of
Feng Jianjun believes that the future will enter the new micro normal business, it is because businesses have seen opportunities. In the mobile Internet outlet, pigs can fly, but still 3~5 years sales consolidation mode."
in fact, the current micro business sales will face