6 Mar / 2017

The guide is not easy transformation of mogujie com fashion buyers

NetEase Francisco August 22nd news, yesterday, the domestic female fashion consumer electronic business platform of mogujie.com, released a new brand strategy, the future will be more focus on the core of "buyer" brand, also announced to enter the cosmetics sale. It is noteworthy that, at the press conference, mogujie.com said that because of the well-known reasons, the new payment system on the line.

mogujie.com brand director Fan Yiming of fashion buyers did answer: "based on the mogujie.com users to launch, two typical user groups mogujie.com users is 16 ~ 22 years old young girl and 23 ~ 28 year old urban white-collar workers. The characteristics of young girls love fashion, advocating trends, have their own personality and advocate. The urban white-collar workers have a higher spending power, the pursuit of fashion and elegant poise, eager to stand out from their own image in the workplace. We are based on the needs of users, mogujie.com launched the "fashion buyers."."

in order to cope with the new brand positioning, mogujie.com updated the definition of LOGO and product navigation design. Web is to abandon the waterfall flow, the traditional form of expression, the mobile terminal mogujie.com launched a full platform IM instant messaging system, communication". According to mogujie.com CEO June introduction, which means that the focus of mogujie.com business will shift from the community to the retail sector.

in the new online beauty sale channel, mogujie.com will support 30 days no reason to return and opened, will set up a double margin system, margin businesses should reach 100 thousand yuan minimum.

, according to June revealed that mogujie.com has invested in a third party payment company in Hangzhou, will cooperate with Ping An Bank in Shanghai, in the near future a comprehensive on-line payment system.

said this is beautiful and mogujie.com in recent years very popular sites, a lot of Taobao sellers and users are in the community electricity supplier shopping guide share their consumption experience, and the two site fully from the perspective of women business, quickly won the market, and thus become the big winner of Taobao billboard off. But when Taobao found that the original decentralized Taobao guest funds began to gradually be monopolized by a few platforms, the rapid re enactment of Taobao passenger rules, so mogujie.com and beautiful scenery began to say no.

mogujie.com’s response is to use their own electricity supplier in the field of accumulation of popularity and traffic, cut to do online business platform. Currently settled in the number of merchants for 6000. To support businesses, mogujie.com will invest 500 million yuan in the second half of this year to implement its business support program. Among them, 100 million yuan will be used to purchase the entire network traffic, a full range of external traffic to buy the entrance, including Baidu, Sina and micro-blog, as well as 360, QQ space. Mogujie.com chief operating officer Wei Yibo stressed that the overall flow of procurement will tilt to App.

in the first half of this year, mogujie.com completed $200 million D round of financing, valuation of $1 billion. Wei Yibo announced at the meeting, as of now, mogujie.com’s sales this year reached 1 billion 500 million yuan, of which the proportion of mobile terminal sales accounted for 65%. Mushroom > next year

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