Howard Lake | 24 November 2004 | News 18 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Top sellers at Oxfam’s new alternative gift voucher shopping site OxfamUnwrapped.com are goats and chickens.The best-selling Christmas presents this year at OxfamUnwrapped.com are goats and chickens. So far shoppers have bought more than 5,800 goats and 10,000 broods of chickens on behalf of friends or loved ones through the initiative. Oxfam Unwrapped, launched on 27 September 2004, offers “34 unusual but practical gifts” that are available in-store and via a catalogue and a dedicated website. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Goats and chickens sell well online at OxfamUnwrapped.com As well as goats (£24 each) and chickens (£10 for a brood of 10), more than 900 bicycles have been purchased along with almost 2,700 sets of 50 tree seedlings.The initiative helps people to give twice – once to a friend or loved one and secondly directly to those who need it most. The purchaser’s friend, relative or colleague will receive a card and voucher describing the item while the gift of their choice will help recipients overcome poverty. Oxfam will use the funds to purchase the specified item or service and tackle poverty in communities around the world.“Goats and chickens have captured the imagination of many people,” said Douglas Graham, new products manager at Oxfam. “People like the idea of giving something so unusual. They can also see how goats, chickens, bicycles and seedlings can make a real difference to people struggling against poverty.“The principle behind Oxfam Unwrapped is to make giving fun, innovative and informative”, he said.In Oxfam shops there are four specific gift vouchers – a goat, a brood of chickens, 50 tree seedlings and teacher training – that can be purchased directly. Around 900,000 catalogues have been printed: purchases can be made on paper or via the phone. Oxfam hopes to raise around £1.5 million by Christmas Day 2004.Other items available in the catalogue and online include:a school desk and chair (£15);starter packs of seeds and tools (£24);emergency shelter kits (£30);a beehive and training (£84);a boat offering access to local markets, schools and hospitals – as well as emergency transport during floods (£90);a water tank that can supply clean water for up to 3000 people per day in a refugee camp (£2,160).