first_imgOnTheMarket (OTM) reports that the level of traffic and unique visitors to the portal hit a record high in June.Based on Google Analytics data, the property website claims it recorded 4.4 million visits, with more than 2 million unique visitors.Ian Springett (left), Chief Executive of OTM, said, “We are continuing to see strong engagement from consumers in terms of pages viewed per visit and time on site and a high percentage of repeat visitors.“This reflects both the quality and range of agents and properties listed with us and the usability of the portal.“Our ongoing multi-million pound national TV, press and online advertising campaigns continue to work really hard at driving active property seekers to OTM.”With membership now at more than 5,000 offices and growing, and with around a quarter of member offices uploading their properties to OTM ahead of any other portal, Springett insists that OTM “is already a must-view website for the key audience of serious property-seekers”.Springett remains confident that OTM will replace Zoopla to become the number two portal by the end of January 2016 on their way to achieving their medium term objective of challenging the market leader, Rightmove. But for that to happen OTM will need to grow its audience significantly to get anywhere near the level of traffic being achieved by Zoopla and even more so when it comes to Rightmove.Ian Springett portal OnTheMarket OTM record traffic visits table July 8, 2015The NegotiatorWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles 40% of tenants planning a move now that Covid has eased says Nationwide3rd May 2021 Letting agent fined £11,500 over unlicensed rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 Home » News » Marketing » OnTheMarket posts record traffic previous nextMarketingOnTheMarket posts record trafficOnTheMarket claims record traffic and unique visitors in June, as the portal continues to grow.The Negotiator8th July 20150616 Viewslast_img read more