Howard Lake | 17 February 2015 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 27 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Free pancakes donated as Lent generosity challenge begins • Is your charity encouraging supporters to use Lent to fundraise by giving something up or giving something to others? Free pancaes to mark 40acts Lent generosity challenge40acts Lent generosity challenge marked in London’s Shoreditch. Tagged with: Donated goods faith Individual giving Free pancakes were handed out this morning in London’s Shoreditch to mark the launch tomorrow of 40acts, a Lent generosity challenge.Giving something up is the traditional approach of Christians who mark the period of Lent. 40acts encourages people instead to ‘give out’, to benefit others.The pancakes were given out today to over 500 commuters and local residents around Boxpark Shoredtich to mark Shrove Tuesday. The international charity campaign 40acts has over 50,000 participants this year who will take up a daily generosity challenge throughout Lent. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.