With 3,500 exhibitors from over 150 countries, buyers can get stuck into some serious business at IMEX which is scheduled to take place on May 21-23 in Frankfurt. New exhibitors confirmed so far include Mallorca Tourist Board, Associated Luxury Hotels, the Faroe Islands, Pacific World Congresses & Exhibitions and Nobu Hotels. Jordan Tourism Board, Hilton International, Evintra, Ministry of Culture and Tourism, Azerbaijan and H-Hotels are among the exhibitors who have an increased presence at the show this year.“IMEX in Frankfurt is truly a global gathering of the MICE industry – bringing together 14,000 senior industry professionals each May to meet, do business and advance the sector. The show is a melting pot of ideas, connections and shared experiences that can only happen when meeting face to face. IMEX constantly seeks to innovate and deliver fresh and surprising content at each show – and this year’s IMEX in Frankfurt is no exception,” Carina Bauer, CEO of the IMEX Group.Exhibitor announcementsNew Leonardo hotel openings in Frankfurt and Zurich; the launch of a new tall ship for Sea Cloud Cruises; Kuala Lumpur Convention Centre’s Economic Impact Study results; Peninsula Hotels’ new Global Art Programme plus the launch of new exclusive experiences for Eurostar clients are just a few of the updates buyers will hear when talking business with exhibitors. More than 10 organisations also plan to make news announcements during IMEX including SITE, Airport Authority Hong Kong, European Cities Marketing and Thailand.New Discovery Zone – powered by imaginationImagination is IMEX’s talking point for this year and the theme informs content throughout the show, bringing with it a range of exciting new experiences, exhibitors and educational events. Imagination powers the show’s new Discovery Zone, which is set to showcase the latest in experiential concepts and event technology. This specially curated area will be packed with education and experiences to fire up the imagination of event planners and exhibitors alike, helping them to question the conventional and explore fresh approaches.A talking robot, holographic show and 360-degree photography booth plus an interactive art mural are among some of the surprises in store.EduMonday launches with keynoteLearning opportunities are core to IMEX in Frankfurt, beginning with EduMonday, an afternoon of free professional education taking place the day before the show on May 20. Anne Kjaer Riechert, Co-founder & Managing Director of ReDI School of Digital Integration, launches EduMonday with her keynote at She Means Business.For the first time, MPI (Meeting Professionals International, Strategic Partners to IMEX America) will also be offering high-level education sessions during EduMonday: event marketing; risk management and inclusivity. Erwin Steijlen, who was a huge hit at MPI’s recent European Meetings and Events Conference (EMEC) with also bring his show-stopping presentation on ‘The Power of Music’ to IMEX.Young planners learn ‘how to put the roar into their career’Young professionals will learn ‘how to put the roar into their career’ in Living life with a purpose, a session that’s part of Rising Talent, personal development education designed for planners under 35 years. Other sessions focus on how to develop leadership qualities, networking and career advancement strategies, and also The impact of associations and their conferences on destinations detailing the importance of legacy.Explore social learning, food waste and emotional engagementWith over 250 complimentary learning sessions in both English and German taking place on EduMonday and throughout the three days of the show, there’s no shortage of opportunities to update industry knowledge and contacts.New for this year is the Red Lab where experts from outside the events sector will deliver fresh and imaginative perspectives in sessions such as Social learning: Connect. Share. Learn from game-based learning platform and What a waste! Finding solutions for world problems using co-creation – a session delivered by Laure Berment from Too Good To Go, the world’s number one app for fighting food waste.The importance of mindfulness in talent management will be presented by Jan Esswein, one-time monk and now Germany’s most widely-read author on the subject of mindfulness. Emotional engagement in event design is explored by experts including James Morgan, Founder of Event Tech Lab. There’s also a brand new Event Innovation Lab, by EventManagerblog.com – an immersive event planning training workshop aimed at high-performance agencies and corporate event teams.