first_img  25 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 12 August 2004 | News Tagged with: Digital Individual giving Recruitment / people About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Michael Gilbert on e-mail newsletter marketing Non-profit technology expert Michael Gilbert has shared his thoughts on a model for e-mail newsletter marketing.Michael developed the model following work on developing an online marketing strategy for a US educational campaign. He shares his thoughts on his site, Nonprofit Online News.He looks at tactics in terms of direct and indirect marketing, calls to action and the newsletter itself. In a concise article he manages to offer a range of good practice recommendations and ideas. He concludes with a useful list of metrics on which an organisation can measure and improve its e-mail newsletter marketing. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more