Tags:#mobile#Product Reviews#web Role of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech … Related Posts Bumps in the RoadThere’s something that strikes me as a little awkward about the service, initially. I don’t think it’s quite got the grammar of intention-check-ins down quite right yet. When I said I wanted to grab food, the app suggested places near me right now. I’m going downtown to the train station though – there’s no way to change my location to that spot and search from there. I can just say, effectively, “I want to eat food at the train station.” And then use the free text comment area to say “I don’t really want to eat at the train station, I want to eat near the train station, where I will be later, who can recommend a good place near there?” At that point the structured part of the data and search feel like more trouble than they are worth. I may as well use Twitter. The exciting part about Ditto is its structured activity types and the way they are supposed to just let me click a few big buttons and have expressed my desire for something to do.It’s not clear if I’m supposed to post to Ditto after I leave home or when I’ve arrived someplace. I’m not sure if the venue database is supposed to tell me where exactly I should go or if my friends are. I’m not clear why I would use Ditto to tell my friends where I am if I am already there. Is Ditto still for suggestions? Is it still unique? I suspect that Ditto is going to be most useful when I’m wandering around in an urban environment, with available friends nearby, with time to kill and a general idea of the type of activity I want to engage in but without clarity on where I want to do it. That isn’t very often, to be honest.It could just be a new way to use the social Web and thus feel unfamiliar to me, but the relationships between place and venue, intention and real-time, activity and recommendation, Ditto and other social applications like Twitter and Foursquare are all going to take some time to get worked out better than they are right now, I think. There’s certainly huge potential here though.Structured activity stream data, especially if offered in a standardized format, could serve as a platform not just for recommendations but for analytics, targeting across platforms and many other types of innovative services of value to users, service providers and commercial organizations.Big Ambitions The combination of a pleasing interface with structured activity data as output could make all kinds of things possible in the future. Engeström says the things the service learns from the way its users interact with the first set of options will influence how future activity types and iterations are implemented. Nearby movie listings are integrated already, but Engeström says that books, movies and music will all be offered soon as well, using services like Netflix and Spotify. “The idea is to discover something new,” Engeström says. “Foursquare rewards you for going back to a place over and over again, we’re the oposite of that. We’re looking for generic discovery mechanisms that will make it easy to apply to anything. We think this could replace Google as a way to find things to consume.” (Ditto would then monetize those consumption recommendations through affiliate fees or advertising.)That’s a very ambitious goal, but the design, focus on data, vision and pedigree behind Ditto are enough to help it gather some prominent backing to pursue that goal. The company is funded by hot startup backers Betaworks (Twitter, Tweetdeck, Tumblr and many more) and True Ventures (StockTwits, Urban Airship, GigaOM and more). Those are investors who focus on companies with a strong love of data – so don’t think that this app is just about pretty pictures and sharing things with your friends.Ditto is fresh out of the gate and will likely see a whole lot more features and interface development soon. The minds behind it are very sharp, and the opportunity here is huge. I hope the service ends up feeling like something I want to launch regularly. I’m not sure I want Google telling me what to do next – but I think I would like it quite a bit if a service like Ditto, and my friends using it, could come up with some good ideas. marshall kirkpatrick Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology “I actually think most people don’t want Google to answer their questions,” Google’s then-CEO Eric Schmidt said last summer. “They want Google to tell them what they should be doing next.” What should you be doing next? A former Googler named Jyri Engeström, whose microblogging service Jaiku was cooler than Twitter, but was acquired into oblivion by Google three years ago, now thinks he can beat Google to the punch on that question. His new service Ditto launches today (iPhone app). It aims to use social suggestions, structured data and your existing Twitter and Facebook social graphs to recommend places and activities to fullfill your every desire. Ditto is a beautifully designed app for the iPhone. Users declare what they are going to do and where, then that message appears in the streams of all their friends. Friends can say “Ditto” with the click of a button, meaning they are going to or want to do the same thing, or they can reply with suggestions. I’m going to the Amtrak Station in downtown Portland this evening and I’d like to grab food nearby, for example. When I clicked the big, plush button for the activity type “Eat Out” I was then given the option to drill down into a sub category of sub-types of this activity: Asian, Breakfast, Fast Food, Mexican, etc. Had I said I wanted to exercise, a whole other set of options would be available (jogging, gym, soccer, etc.) and the activity types end up acting as constraints on the types of venues that pop up from the Foursquare database when I click to select a venue. (If I happen to be within 120 meters of that venue, I can choose to be automatically checked-in there on Foursquare, too.)Once I declare my intention to eat near the train station, my friends offered suggestions where I should grab food. It was cool. My expression of interest could have been pushed to Twitter or Facebook, or it could remain within Ditto, where such expressions make the most sense in context. (People complain when you Tweet about what you ate for breakfast already, imagine Ditto messages pushed to Twitter about the mere fact that you intend to eat breakfast!) If I like a friend’s suggestion, I can thank them and they will get a little trophy on their profile.
So what exactly does “medium format” mean, and could it be the perfect choice for your next project — or your next camera?Medium format cameras have started to arrive on the market for digital cinematography applications. This new (yet old) format is finally starting to make its way into video camera manufacturers’ product lineups.The History of Medium FormatImage via Anton Mukhin.During the film days of the advertising and commercial world, medium format was king. Being a larger format than traditional 35mm, it made it easier to enlarge an image for a billboard, or maintain quality for print. However, once digital cameras came along, medium format slowly began to fade into obscurity. The only home it found for years was among film purists and analog hobbyists. However, medium format has slowly started to make its way back into the market — this time with digital.Medium Format vs. Other FormatsThe easiest comparison to make for medium format is to its closest counterpart — full frame. Essentially, medium format is any sensor-size exceeding the full-frame size of 24mm x 36mm. When shooting on film, medium format uses 61mm 120 film. In digital application, this number will vary significantly across different camera manufacturers. For example, Fuji’s upcoming medium format camera offers a 43.8 x 32.9mm sensor, while ARRI’s ALEXA LF, which they dubbed “large format,” offers a 36.70 mm x 25.54 mm sensor.Advantages of Medium Format Higher Pixel DensityWith a higher pixel density, medium format cameras can record much more color information. This amount of imagery data has more to do with the size of the photo site rather than the number. With this in mind, a 4K image from a medium format sensor will have more information than a 4K image from an APS-C sensor. As a result, medium format is known for creating the most life-like imagery and color rendition of any format out there because it captures more information per photo site. Shallower Depth of FieldWhen the Canon 5D Mark II first came out, many complained that the cameras created a depth of field that was too shallow. As a result, a lot of the imagery was soft since the focus was much tougher to nail. You could make the same argument for medium format. Since it’s a much larger sensor, it’ll create a shallower image at 2.8 than its full-frame counterpart. However, knowing how to manage and when to use this shallower depth of field can be a strong creative advantage for content-creators. Medium Format for Digital CinematographyAPS-C and full-frame sensors have reigned as kings among digital cinema cameras. However, we’ve begun to witness medium format making its entry into digital cinema cameras, as camera makers push beyond full-frame. With the upcoming release of the Fuji GFX-100, we’re beginning to see cameras push beyond full-frame and into the next digital frontier. Cover image via Fujifilm.Looking for more articles on cameras and gear? Check these out.Film vs. Digital: Comparing Medium Format to 35mm to MirrorlessThe 5 Best Sliders to Pair with Mirrorless Video CamerasThe Simple, Stable Solution to Rigging Your Lights AnywhereViltrox vs. Metabones: Speed Booster for the Blackmagic Pocket Cinema Camera3 Cheap, Underappreciated Cameras Filmmakers Should Consider
About InfluicityFounded in 2012, Influicity is the leading platform for businesses to manage and scale their influencer operations. The suite of products includes influencer search, insights & analytics, campaign management, reporting, social listening, and more. Because Influicity does not operate a limited network of influencers, it can provide global brands with access to any and all social talent, along with the most advanced data analysis on the audiences they reach. The company has offices in Toronto and LA. Influicity indexes over a billion influencers from across the social media spectrum, regardless of their network or affiliation. Through the platform, Bell Media can cultivate and curate the ideal talent rosters based on advertisers’ needs. In addition to offering global scale, Influicity provides access, simple searchability, project management¸ communications services, and analytics tools that show reach and value.“The full suite of features on Influicity ensures that Bell Media can serve its clients with unparalleled levels of service,” says Jonathan Davids, Founder & CEO of Influicity. “We’re excited to partner with Bell Media as they continue to break new ground with the next generation of talent.” Login/Register With: Twitter TORONTO (March 13, 2017) – Bell Media announced today a new partnership with Influicity, the world’s leading influencer marketplace and campaign management platform. As the exclusive Canadian broadcaster with access to the platform, Bell Media can now provide its clients with unparalleled access to the universe of social influencers. Bell Media also delivers discoverability of the perfect influencer from a centralized marketplace to develop impactful marketing campaigns.Bell Media is already an expert in the field of cultivating and reaching the top influencers through its discovery and development of in-house talent and via its stable of influencers at Much Digital Studios.“Given our success with Much Digital Studios, we were looking to expand our footprint in the social influencer world to include our other brands,” said Alyson Walker, Vice-President, Brand Partnerships. “The Influicity platform offers the most benefits for our advertisers by giving them the ability to connect, measure, and collaborate with 100% of social influencers globally.” About Bell MediaBell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.. Facebook Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Advertisement